
Brand List: Franchise Brands from Japan to the World
Assentia Holdings is a company specializing in supporting Japanese companies in their overseas franchise expansion. Since launching in 2010, the company has established over 250 stores across 30 countries as of 2026. We provide comprehensive support, from identifying local partners in Asia, the Middle East, Europe, Africa, and the Americas to store openings and operations.
Fast Food
Onigiri MAMMA
ONIGIRI,OMUSUBI
Handmade onigiri, freshly made and served at the counter. Each rice ball is shaped to order with carefully selected Japanese rice and crisp nori, so guests taste the difference from the first bite. Takeout and delivery are available, and the compact format makes it easy to scale.
New
TOKYO YOUR WAY・
SUSHI YOUR WAY
SUSHI,Ramen & Katsudon
Sushi, ramen and katsudon, Japan's favorites rebuilt for fast food. TOKYO YOUR WAY brings Japanese cuisine into quick service, the segment that holds up best in an economic downturn. Its UAE store has posted month-on-month sales growth even amid regional instability. Take a look at a Japanese menu designed from the start as a resilient business model.
F&B
Take-san, Vegan miso ramen
RAMEN
Miso ramen, served bubbling in a clay pot. Takesan Ramen is built around miso from Kokuhei Miso, a brewery in Obuse, Nagano, founded over 240 years ago. Its plant-based soup makes it both vegan- and halal-friendly, and it is already serving guests in Paris, Warsaw and Ulaanbaatar.
Onigiri MAMMA
ONIGIRI,OMUSUBI
“Onigiri Mama” uses carefully selected rice and nori to serve freshly made onigiri at our counter-style shop.
To-go orders and delivery are also available.
Fukuyoshi Torokeru
HAMBURG STEAK
Hamburg steak you finish yourself, right at the table. Guests grill patties of freshly ground 100% beef on a hot plate, exactly the way they like them. The cook-it-yourself experience turns a meal into an event that kids and adults both love.
Bari uma
RAMEN
The same bowl and the same service, wherever you are. Bari Uma is a ramen brand of the Yoshinoya Holdings group, one of Japan's leading restaurant companies. Its real strength is a standardized store operation system that runs the same way from Asia and Australia to Edinburgh. For franchisees, that means a brand backed by a major group that is easier to open, train for and grow.
Tenka Ippin
RAMEN
Known to fans as "Ten-Ichi," Tenka Ippin is one of Japan's largest ramen chains and a pioneer of kotteri, an ultra-rich chicken broth so thick it is almost creamy. For ramen lovers abroad, it is a taste they have only been able to get in Japan, until now.
Fuunmaru
RAMEN/TSUKEMEN
Tsukemen from the team behind Bari Uma, part of the Yoshinoya Holdings group. Thick noodles are dipped into a rich, concentrated seafood broth, a style that stands apart from ordinary ramen. It also runs on the same proven operating system as Bari Uma.
Dan Da Dan!
GYOZA IZAKAYA
One of Japan's best-known gyoza izakayas. Dan Da Dan! pairs crisp, pan-fried gyoza with drinks in a lively, casual setting that suits both after-work crowds and groups. (Not affiliated with the manga of the same name.)
TOKYO YOUR WAY
SUSHI,Ramen & Katsudon
Japanese cuisine has made its debut in the fast-food industry, which is relatively unaffected by economic downturns. In fact, it continues to see monthly sales growth in a location in the UAE where a war is currently raging nearby. Take a look at the business model that resulted from the strategic development of Japanese cuisine.
Zagin
RAMEN
A frothy, velvety chicken white broth is what put Zagin on the map. The brand has built a following among discerning diners in cities with an established ramen culture, which makes it ideal for markets ready for a premium bowl.
Itteki Hassenya
UDON
Udon has a longer history in Japan than ramen and is the country's second-largest noodle category. Itteki Hassenya reinvents it with a choice of distinctive broths, so every visit brings something new. Don't miss the signature vichyssoise udon.
Torinosuke
RAMEN
From the same Yoshinoya Holdings group company as Bari Uma, Torinosuke builds every bowl on its "Ultimate Chicken White Broth," which draws the umami out of chicken meat and bones into a rich, collagen-packed soup. It has a depth of flavor that keeps customers coming back.
Dandan-ya
OMAKASE TEMPURA
Tempura on skewers, fried to order and served omakase style. Pieces arrive one at a time over a set course, and guests choose the course that fits their budget. It is an approachable way into premium Japanese dining.

Coming soon
Japanese CURRY
Japanese curry was born in India, came to Japan by way of Britain, and was reinvented as a national comfort food. Rich, mild and served over rice, it is one of Japan's most-loved everyday dishes. Coming soon.
Yakiniku no TORA, Japanese BBQ
YAKINIKU
Japanese BBQ, grilled at your own table. Support from Japan goes beyond the restaurant to include know-how for wagyu exports and meat processing facilities, so quality holds from the cut to the grill.
Cafe
New
Jersey brown
ICE CREAM
Soft-serve you can trace back to the cow. At Jersey Brown in Obihiro, Hokkaido, you can see exactly which cow's milk went into your ice cream, and the faces of the farmers who raised her. When customers want to know where their food comes from, this is traceability they can taste.
Jack in the Donuts
DONUTS
One of Japan's largest donut chains. Jack in the Donuts brings famous donuts from around the world to Japan, alongside original creations made in Japan. The concept has proven appeal and travels easily to new markets.
Esprit Komugi-ya
Bakery
A bakery chain built to scale without losing quality. Its division-of-labor production system balances staff training, consistent quality and customer satisfaction, so the bread is just as good in every store.
Gelateria LAB3680
ICE CREAM
Gelato made from 100% Japanese fruit. LAB3680 has developed a system that brings Japan's famously sweet fruit to your country at an affordable price.
Uncle Tetsu Cheese cake
Cheesecake
The fluffy, soufflé-style Japanese cheesecake that went global. Uncle Tetsu was the first Japanese cheesecake to make its mark worldwide, and despite countless imitators, it is still going strong.
Hospitality
OKUZONO
IZAKAYA Restaurant
A Japanese izakaya concept that we developed and launched in Jakarta, Indonesia. It is positioned at a higher average check and offers authentic Japanese food and drink in a refined setting.
CASA CUOMO
ITALIAN Restaurant
A slightly upscale Italian restaurant designed entirely by chef Salvatore Cuomo, from the menu to the dining experience.
HOTEL GREAT MORNING, A HOTEL that makes you healthy just by staying there
HOTEL
A hotel that leaves you healthier just by staying there. HOTEL GREAT MORNING in Hakata, Fukuoka, has no conventional air conditioners. Instead, a patented radiant heating and cooling system keeps rooms comfortable with no drafts, no noise, no odors and no dry air. Walls of natural plaster and diatomaceous earth, bamboo furnishings and 100% renewable electricity complete a stay designed for one goal: waking up to a truly great morning.
Health & Beauty
SELFIE, Self service laundromat
LAUNDROMAT
A self-service laundromat built for Africa. We refurbish used laundry machines from Japan, export them, and operate them under a brand that proudly highlights its Japanese quality. Start-up costs are low, and the business gives women back the hours otherwise spent washing by hand.
Nail it! TOKYO
Nail Salon
Kawaii, Japanese-style nail art. Nail it! TOKYO combines a salon chain with a training school that teaches local women intricate Japanese nail techniques, building both a growing business and skilled careers for women.
Miss Easthe, Facial beauty salon
Aesthetic
A salon dedicated to facials, built around organic skincare.
Education
SDGs

Sustainable: Agriculture, Recycling, Resources, Environment and Energy
Gelateria LAB3680
Japan's prized fruit, rescued. LAB3680 makes its gelato mainly from fruit that orchards cannot sell because of size or appearance. Produce that once had no value becomes a premium dessert and a new source of income for farmers.
TOKYO8, Agriculture support
A soil activator made with microorganisms developed in Japan. The concentrate is exported from Japan and cultured locally, which keeps the price affordable for farmers. That is why TOKYO8 has been widely adopted in countries such as Malawi and Mozambique. Assentia operates TOKYO8 as a local franchise.
New
Onigiri MAMMA
ONIGIRI
Handmade onigiri, freshly made and served at the counter. Each rice ball is shaped to order with carefully selected Japanese rice and crisp nori. Takeout and delivery are available.
With over 50 fillings, half of them halal-compliant, the menu adapts easily to Muslim-majority markets.
New
TOKYO YOUR WAY
SUSHI,Ramen & Katsudon
Sushi, ramen and katsudon, Japan's favorites rebuilt for fast food. TOKYO YOUR WAY brings Japanese cuisine into quick service, the segment that holds up best in an economic downturn. Its UAE store has posted month-on-month sales growth even amid regional instability. Take a look at a Japanese menu designed from the start as a resilient business model.
New
Jersey brown
ICE CREAM
Soft-serve you can trace back to the cow. At Jersey Brown in Obihiro, Hokkaido, you can see exactly which cow's milk went into your ice cream, and the faces of the farmers who raised her. When customers want to know where their food comes from, this is traceability they can taste.
Take-san, Vegan miso ramen
RAMEN
Miso ramen, served bubbling in a clay pot. Takesan Ramen is built around miso from Kokuhei Miso, a brewery in Obuse, Nagano, founded over 240 years ago. Its plant-based soup makes it both vegan- and halal-friendly, and it is already serving guests in Paris, Warsaw and Ulaanbaatar.
Itteki Hassenya
UDON
Udon has a longer history in Japan than ramen and is the country's second-largest noodle category. Itteki Hassenya reinvents it with a choice of distinctive broths, so every visit brings something new. Don't miss the signature vichyssoise udon.
Fukuyoshi
HAMBURG STEAK
Hamburg steak you finish yourself, right at the table. Guests grill patties of freshly ground 100% beef on a hot plate, exactly the way they like them. The cook-it-yourself experience turns a meal into an event that kids and adults both love.
Yakinikuno TORA, Japanese BBQ
YAKINIKU
Japanese BBQ, grilled at your own table. Support from Japan goes beyond the restaurant to include know-how for wagyu exports and meat processing facilities, so quality holds from the cut to the grill.
Bakery
A bakery chain built to scale without losing quality. Its division-of-labor production system balances staff training, consistent quality and customer satisfaction, so the bread is just as good in every store.
Laundry, Self service laundromat
LAUNDROMAT
A self-service laundromat built for Africa. We refurbish used laundry machines from Japan, export them, and operate them under a brand that proudly highlights its Japanese quality. Start-up costs are low, and the business gives women back the hours otherwise spent washing by hand.
Assist24, fitness club
Fitness club
Open 24/7, Assist24 is a fitness club, not just a gym: a place members keep coming
Japanese Franchise Market
Assentia Holdings can provide you with a Japanese brand that meets your needs.
In the past, we have been able to negotiate with brand owners who had not previously franchised their brands to begin franchising overseas.
Since you are the first to open your chosen brand in your country, shouldn't you be a master franchisee?
There are three main types of franchise agreements.
- Straight franchise, a franchise agreement for a single store
- Area franchise, a franchise agreement for multiple stores exclusively in a certain region
- Master franchise, a franchise headquarter function on a national basis
Notes.
Remember that it is often not possible to sign a master agreement from the beginning.
Start out with a franchise agreement for a single store, but proceed with the ambition of covering the entire country in your negotiations.
Last updated on 2026 Oct.
Frequently Asked Questions
How can I open one of these Japanese franchise brands in my country?
Contact Assentia Holdings through the inquiry form or book a Zoom meeting on this page. Assentia will identify the brand best suited to your market, connect you directly with the brand owner, and support you through the entire process — from contract negotiation to store opening and ongoing operations. In some cases, Assentia has persuaded brand owners who had not previously franchised overseas to begin international expansion.
Which brands on this list are HALAL-compliant?
The dedicated "For Muslim Countries" section on this page lists brands willing to obtain HALAL certification in your target country. Key options include: Take-san Vegan Miso Ramen (fully vegan and HALAL-ready), Onigiri MAMMA (over half of its 50+ recipes are HALAL-compliant), TOKYO YOUR WAY (currently operating in the UAE), and Fukuyoshi Hamburg Steak (100% beef). All brands in the Muslim section are open to HALAL adaptation in partnership with the franchisee.
What is the difference between a single-store, area, and master franchise agreement?
A single-store (straight) franchise covers one location. An area franchise grants exclusive rights to open multiple stores within a defined region. A master franchise gives you the rights to sub-franchise the brand across an entire country, effectively making you the local franchisor. Assentia recommends starting with a single-store agreement, proving operations over roughly six months, and then expanding to master franchise status.
Can I negotiate a master franchise agreement from the beginning?
In most cases, it is not possible to sign a master franchise agreement at the outset — brand owners need to verify operational capability first. Assentia recommends entering negotiations with a single-store agreement while keeping your ambition of covering the full country clearly on the table. After roughly six months of successful store operations, transitioning to a master franchise agreement becomes significantly more achievable.
What is a franchise inspection tour in Japan?
An inspection tour organized by Assentia Holdings is a curated visit to Japan where prospective franchisees tour actual store locations, meet brand owners and headquarters teams, and assess operational fit — all in one trip. It is the most efficient way to evaluate multiple brands and build the direct relationships needed for successful franchise negotiations. Details and booking →
How many countries has Assentia Holdings expanded Japanese franchises into?
As of 2026, Assentia Holdings has supported the establishment of over 250 stores across more than 30 countries, spanning Asia, the Middle East, Europe, Africa, and the Americas. Founded in 2010, Assentia provides end-to-end support from partner identification and contract negotiation through to store opening, staff training, and ongoing operations.
What ongoing support does Assentia provide after a franchise agreement is signed?
Assentia provides comprehensive post-signing support: local partner identification, site selection, store construction and fit-out, staff recruitment and training, marketing support, and ongoing operational guidance. The company also assists with adapting menus and operations to local culture, religious requirements (such as HALAL certification), and the regulatory frameworks of each target country.
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