Brand List: Franchise Brands from Japan to the World

Assentia Holdings is a company specializing in supporting Japanese companies in their overseas franchise expansion. Since launching in 2010, the company has established over 250 stores across 30 countries as of 2026. We provide comprehensive support, from identifying local partners in Asia, the Middle East, Europe, Africa, and the Americas to store openings and operations.

F&B

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Take-san, Vegan miso ramen

RAMEN

Takesan Ramen is a ramen shop specializing in serving miso ramen in clay pots, allowing you to enjoy the authentic flavor of miso, a traditional Japanese food.

Onigiri MAMMA

ONIGIRI

Onigiri Mamma is a restaurant that serves freshly made onigiri, using carefully selected rice and nori.
Of course, we also offer takeout and delivery.

Fukuyoshi Torokeru

HAMBURG STEAK

You cook and enjoy hamburger steaks made from fresh ground beef right at your table. It’s a fun restaurant where everyone from kids to adults can enjoy cooking.

Bari uma

RAMEN

Bari Uma Ramen is a ramen franchise with the most consistent store operations know-how in the world.
It has locations from Europe to Asia.

Tenka Ippin

RAMEN

Tenka Ippin, commonly known as Ten-Ichi, is one of Japan’s largest ramen chains. It was the first in Japan to invent rich, creamy soup. It’s a real treat to be able to enjoy this flavor overseas.

Fuunmaru

RAMEN/TSUKEMEN

This tsukemen concept was developed by the same headquarters as Bari Uma. The rich seafood broth is sure to be a hit in your country, too.

Dan Da Dan！

GYOZA IZAKAYA

Dan Da Dan! is one of Japan's most famous gyoza izakayas. The name has also been used for a manga series, making it well-known in the manga and anime communities.

SUSHI YOUR WAY

SUSHI

Sushi has become a global food.
SUSHI YOUR WAY is a business that makes it easy to enjoy sushi.
It is halal.

Zagin

RAMEN

Zagin took the world by storm with its frothy chicken-based white soup. It is a brand that has earned acclaim among upscale customers in cities with an established ramen culture.

Itteki Hassenya

UDON

Udon is a type of noodle with a longer history in Japan than ramen. Made from wheat flour, it is the second most popular business after ramen.
Itteki Hassenya was the first restaurant in Japan’s udon industry to take a unique approach. With several distinctive broths to choose from, customers can discover something new every time they visit.
Their vichyssoise udon is absolutely delicious.

Torinosuke

RAMEN

Torinosuke’s soup is based on its “Ultimate Chicken White Broth,” which is rich in collagen and draws out the umami of chicken meat and bones to the utmost—a flavor that no other restaurant can replicate.

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Maru de sankaku

RAMEN

Maru de Sankaku is a ramen dish featuring a soup made from sea bream. Its broth breaks the mold of traditional ramen and is popular among customers who have grown tired of conventional ramen.

Dandan-ya

OMAKASE TEMPRA

Dandan-ya is a restaurant specializing in tempura served on skewers. Orders are placed in a multi-course omakase style, so you can enjoy a meal that fits your budget.

Coming soon

Japanese CURRY

Although curry originated in India, it was introduced to Japan via Britain.
We hope you enjoy learning how it has evolved.

KINZOU, Japanese BBQ

YAKINIKU

This is Japanese BBQ.
It’s not just a restaurant; the technology for meat processing facilities is also being supplied from Japan.

Teke teke

YAKITORI

YAKITORI is chicken skewered and grilled.
Meat processing techniques are also franchised.

Cafe

Jersey brown

New

ICE CREAM

This is a shop where you can trace exactly which cow’s milk was used to make the soft-serve ice cream.
In an era where food safety and traceability are top priorities, this is the ultimate business model.
It’s not just delicious—it’s ice cream where you can see the faces of the producers. It’s the only one of its kind in the world.

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Jack in the Donuts

DONUTS

It is the second or third largest donut chain in Japan.
While its concept is to bring famous donuts from around the world to Japanese consumers, there’s no doubt that this concept would also be a hit with consumers in your country.
Of course, it also offers a variety of donuts created right here in Japan.

TOKI KIRISHIMA

Matcha Cafe

Our Matcha Cafe is run by a matcha farm with over 100 years of history.
Please come visit our main store, which overlooks the tea fields.
Let’s bring the ultimate “farm-to-table” experience to your country as well. Ultimately, what sets us apart is our communication with the producers.

Esprit Komugi-ya

Bakery

This division-of-labor factory system was developed after extensive consideration of how to successfully scale a bakery chain while maintaining high quality.
It allows us to achieve a balance between staff training, consistent quality, and customer satisfaction.

Gelateria LAB3680

ICE CREAM

This is gelato. We’ve developed a groundbreaking system that allows us to offer gelato made from 100% Japanese fruit at an affordable price in your country.

Uncle Tetsu Cheese cake

Cheesecake

This is the original fluffy soufflé-style cheesecake.
Although imitations have sprung up all over the world, this is the first Japanese cheesecake to make its mark on the global stage.
It’s still going strong.

New

the Japanese Apple pie

Apple pie

This is an apple pie made by apple farmers.
While the safety of ingredients and the story behind them are ultimately what matter most in desserts, this brand is run by a large apple farm.

Hospitality

OKUZONO

IZAKAYA

This brand is an izakaya concept that we developed and launched in Jakarta, Indonesia. The average check is on the higher side.

CASA CUOMO

ITALIAN

A slightly upscale Italian restaurant designed entirely by Italian chef Salvatore Quomo.

HOTEL GREAT MORNING, A HOTEL that makes you healthy just by staying there

HOTEL

Can you believe there are hotels without air conditioning?

Cat Cafe MOCHA

Cat Cafe

The overseas expansion is currently on hold. Please bear with us for a little while.

Health & Beauty

Laundry, Self service laundromat

LAUNDROMAT

This is a franchise developed specifically for the African market. We refurbish used laundry equipment from Japan, export it, and operate laundry businesses.
We will heavily promote our Japanese origins to ensure customer satisfaction.
We support women's independence.

Nail it! TOKYO

Nail Salon

Kawaii! It's a nail salon.
It is a franchise that operates a chain of salons and also functions as a school, teaching local women the intricate art of Japanese nail techniques.
We support women's independence.

Miss Easthe, Facial beauty salon

Aesthetic

The salon specializes in facials. Organic skincare products are the key.

Assist24, fitness club

FitnessFitness Club

This is a 24/7 fitness club. It’s a club, not just a gym.

Education

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ABC Cooking Studio, Cooking class

COPEL: Early Childhood Education Program

Math & Programing Education for Kids

SDGs

Sustainable: Agriculture, Recycling, Resources, Environment and Energy

Gelateria LAB3680

This business specializes in gelato made with delicious, famous Japanese fruits, but it primarily uses fruit that has been deemed substandard by orchards. It’s a business that turns produce which previously held no added value for orchards into something of value.

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TOKYO8, Agriculture support

TOKYO8 is a soil activator produced using microorganisms developed in Japan. The undiluted solution is exported from Japan, and the product is manufactured by culturing the microorganisms in various countries. This allows it to be sold to farmers at an affordable price in each country, which is why it has become widely adopted in countries such as Malawi and Mozambique in Africa.

We are a locally operated franchise of TOKYO8.

Laundry, Self service laundromat

We refurbish and export used laundry equipment from Japan. This is a business that allows you to get started with a low initial investment.
In many countries, laundry is considered women’s work. In countries where washing machines are not widely available, doing laundry is hard physical labor. This business can free up time for women.

Used Clothing Store

Clothes cleaning

Small-scale hydropower generation

Used Tire Recycling

Urban mining,

HOTEL GREAT MORNING, A HOTEL that makes you healthy just by staying there

for Muslim countries

Franchisor displays brands willing to be HALAL compliant. It means that the franchisor is willing to work with the franchisee to obtain HALAL certification in the target country.

New

Onigiri MAMMA

ONIGIRI

Onigiri Mamma is a restaurant that serves freshly made onigiri, using carefully selected rice and nori.

Of course, we also offer takeout and delivery.There are over 50 recipes for ingredients, and half of them are HALAL-compliant.

Take-san, Vegan miso ramen

RAMEN

“Takesan Ramen” is a ramen restaurant specializing in miso ramen served in clay pots, created with an eye toward expansion into Muslim-majority countries, where you can savor the authentic flavor of miso, a staple of traditional Japanese cuisine.

New

Fukuyoshi

HAMBURG STEAK

100％Beef
You cook and enjoy hamburger steaks made from fresh ground beef right at your table. It’s a fun restaurant where everyone from kids to adults can enjoy cooking.

Dandan-ya

OMAKASE TEMPRA

Dandan-ya is a restaurant specializing in tempura served on skewers. Orders are placed in a multi-course omakase style, so you can enjoy a meal that fits your budget.

Itteki Hassenya

UDON

Udon is a type of noodle with a longer history in Japan than ramen. Made from wheat flour, it is the second most popular business after ramen.

Itteki Hassenya was the first restaurant in Japan’s udon industry to take a unique approach. With several distinctive broths to choose from, customers can discover something new every time they visit.
Their vichyssoise udon is absolutely delicious.

SUSHI YOUR WAY

SUSHI

Sushi has become a global food.

SUSHI YOUR WAY is a business that makes it easy to enjoy sushi.
It is halal. They already have several stores open in the UAE.

Chinchikurin

OKONOMIYAKI

Chinchikurin is a global okonomiyaki brand that already operates several locations in Los Angeles, USA. Its Hiroshima-style okonomiyaki is characterized by its generous use of vegetables. We can accommodate your needs simply by using HALAL ingredients.

KINZOU, Japanese BBQ

YAKINIKU

This is Japanese BBQ.
It’s not just a restaurant; the technology for meat processing facilities is also being supplied from Japan.

Esprit Komugi-ya

Bakery

Jack in the Donuts

DONUTS

New

Laundry, Self service laundromat

LAUNDROMAT

This is a franchise developed specifically for the African market. We refurbish used laundry equipment from Japan, export it, and operate laundry businesses.

We will heavily promote our Japanese origins to ensure customer satisfaction.
We support women's independence.

New

OKUZONO

Japanese resstaurant(IZAKAYA style)

Nail it! TOKYO

Nail Salon

Kawaii! It's a nail salon.

It is a franchise that operates a chain of salons and also functions as a school, teaching local women the intricate art of Japanese nail techniques.
We support women's independence.

New

Assist24, fitness club

Fitness club

Math & Programing Education for Kids

Cram school

Japanese Franchise Market

Assentia Holdings can provide you with a Japanese brand that meets your needs.
In the past, we have been able to negotiate with brand owners who had not previously franchised their brands to begin franchising overseas.

Since you are the first to open your chosen brand in your country, shouldn't you be a master franchisee?

There are three main types of franchise agreements.

Straight franchise, a franchise agreement for a single store
Area franchise, a franchise agreement for multiple stores exclusively in a certain region
Master franchise, a franchise headquarter function on a national basis

Notes.

Remember that it is often not possible to sign a master agreement from the beginning.
Start out with a franchise agreement for a single store, but proceed with the ambition of covering the entire country in your negotiations.

Last updated on 2026 Feb.

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12 years in Indonesia. 20 stores in 5 formats in line with economic growth.

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Brand List: Franchise Brands from Japan to the World

F&B

RAMEN

ONIGIRI

HAMBURG STEAK

RAMEN

RAMEN

RAMEN/TSUKEMEN

GYOZA IZAKAYA

SUSHI

RAMEN

UDON

RAMEN

RAMEN

OMAKASE TEMPRA

Japanese CURRY

YAKINIKU

YAKITORI

Cafe

New

ICE CREAM

DONUTS

Matcha Cafe

Bakery

ICE CREAM

Cheesecake

New

Apple pie

Hospitality

IZAKAYA

ITALIAN

HOTEL

Cat Cafe

Health & Beauty

LAUNDROMAT

Nail Salon

Aesthetic

FitnessFitness Club

Education

SDGs

Sustainable: Agriculture, Recycling, Resources, Environment and Energy

Gelateria LAB3680

TOKYO8, Agriculture support

Laundry, Self service laundromat

for Muslim countries

New

ONIGIRI

RAMEN

New

HAMBURG STEAK

OMAKASE TEMPRA

UDON

Itteki Hassenya was the first restaurant in Japan’s udon industry to take a unique approach. With several distinctive broths to choose from, customers can discover something new every time they visit.Their vichyssoise udon is absolutely delicious.

SUSHI

SUSHI YOUR WAY is a business that makes it easy to enjoy sushi.It is halal. They already have several stores open in the UAE.

OKONOMIYAKI

YAKINIKU

Bakery

DONUTS

New

LAUNDROMAT

We will heavily promote our Japanese origins to ensure customer satisfaction.We support women's independence.

New

Japanese resstaurant(IZAKAYA style)

Nail Salon

New

Fitness club

Cram school

Japanese Franchise Market

Notes.

Subscribe to our regular franchise news updates

Your questions and doubts will be answered.

Click here to book a ZOOM meeting.

It is worthwhile to meet the headquarters of brands you are already interested in,as well as to meet brands you did not know about.

Assentia Holdings' Inspection Tours

12 years in Indonesia. 20 stores in 5 formats in line with economic growth.

Customer defection and social network marketing

Itteki Hassenya was the first restaurant in Japan’s udon industry to take a unique approach. With several distinctive broths to choose from, customers can discover something new every time they visit.
Their vichyssoise udon is absolutely delicious.

SUSHI YOUR WAY is a business that makes it easy to enjoy sushi.
It is halal. They already have several stores open in the UAE.

We will heavily promote our Japanese origins to ensure customer satisfaction.
We support women's independence.

It is worthwhile to meet the headquarters of brands you are already interested in,
as well as to meet brands you did not know about.