Brand List2

    Brand List: Franchise Brands from Japan to the World

    Assentia Holdings is a company specializing in supporting Japanese companies in their overseas franchise expansion. Since launching in 2010, the company has established over 250 stores across 30 countries as of 2026. We provide comprehensive support, from identifying local partners in Asia, the Middle East, Europe, Africa, and the Americas to store openings and operations.

    Fast Food

    4p

    Onigiri MAMMA

    ONIGIRI,OMUSUBI

    Handmade onigiri, freshly made and served at the counter. Each rice ball is shaped to order with carefully selected Japanese rice and crisp nori, so guests taste the difference from the first bite. Takeout and delivery are available, and the compact format makes it easy to scale.

     

    New

    Sushi-Your-Way

    TOKYO YOUR WAY・
    SUSHI YOUR WAY

    SUSHI,Ramen & Katsudon

    Sushi, ramen and katsudon, Japan's favorites rebuilt for fast food. TOKYO YOUR WAY brings Japanese cuisine into quick service, the segment that holds up best in an economic downturn. Its UAE store has posted month-on-month sales growth even amid regional instability. Take a look at a Japanese menu designed from the start as a resilient business model.

     

    F&B

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    Take-san, Vegan miso ramen

    RAMEN

    Miso ramen, served bubbling in a clay pot. Takesan Ramen is built around miso from Kokuhei Miso, a brewery in Obuse, Nagano, founded over 240 years ago. Its plant-based soup makes it both vegan- and halal-friendly, and it is already serving guests in Paris, Warsaw and Ulaanbaatar.

     

    4p

    Onigiri MAMMA

    ONIGIRI,OMUSUBI

    “Onigiri Mama” uses carefully selected rice and nori to serve freshly made onigiri at our counter-style shop.
    To-go orders and delivery are also available.

    IMG_20240118_123630-1

    Fukuyoshi Torokeru

    HAMBURG STEAK

    Hamburg steak you finish yourself, right at the table. Guests grill patties of freshly ground 100% beef on a hot plate, exactly the way they like them. The cook-it-yourself experience turns a meal into an event that kids and adults both love.

    ばり馬-1

    Bari uma

    RAMEN

    The same bowl and the same service, wherever you are. Bari Uma is a ramen brand of the Yoshinoya Holdings group, one of Japan's leading restaurant companies. Its real strength is a standardized store operation system that runs the same way from Asia and Australia to Edinburgh. For franchisees, that means a brand backed by a major group that is easier to open, train for and grow.

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    Tenka Ippin

    RAMEN

    Known to fans as "Ten-Ichi," Tenka Ippin is one of Japan's largest ramen chains and a pioneer of kotteri, an ultra-rich chicken broth so thick it is almost creamy. For ramen lovers abroad, it is a taste they have only been able to get in Japan, until now.

    風雲丸-1

    Fuunmaru

    RAMEN/TSUKEMEN

    Tsukemen from the team behind Bari Uma, part of the Yoshinoya Holdings group. Thick noodles are dipped into a rich, concentrated seafood broth, a style that stands apart from ordinary ramen. It also runs on the same proven operating system as Bari Uma.

    concept_img04-1SQ

    Dan Da Dan!

    GYOZA IZAKAYA

    One of Japan's best-known gyoza izakayas. Dan Da Dan! pairs crisp, pan-fried gyoza with drinks in a lively, casual setting that suits both after-work crowds and groups. (Not affiliated with the manga of the same name.)

    IMG_8145-1

    TOKYO YOUR WAY

    SUSHI,Ramen & Katsudon

    Japanese cuisine has made its debut in the fast-food industry, which is relatively unaffected by economic downturns. In fact, it continues to see monthly sales growth in a location in the UAE where a war is currently raging nearby. Take a look at the business model that resulted from the strategic development of Japanese cuisine.

    1-1

    Zagin

    RAMEN

    A frothy, velvety chicken white broth is what put Zagin on the map. The brand has built a following among discerning diners in cities with an established ramen culture, which makes it ideal for markets ready for a premium bowl.

    ぶっかけ

    Itteki Hassenya

    UDON

    Udon has a longer history in Japan than ramen and is the country's second-largest noodle category. Itteki Hassenya reinvents it with a choice of distinctive broths, so every visit brings something new. Don't miss the signature vichyssoise udon.

    とりの助-1

    Torinosuke

    RAMEN

    From the same Yoshinoya Holdings group company as Bari Uma, Torinosuke builds every bowl on its "Ultimate Chicken White Broth," which draws the umami out of chicken meat and bones into a rich, collagen-packed soup. It has a depth of flavor that keeps customers coming back.

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    Maru de sankaku

    RAMEN

    Ramen with a sea bream broth. Light yet deeply flavorful, Maru de Sankaku breaks away from pork- and chicken-based ramen and wins over diners looking for something new.

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    Dandan-ya

    OMAKASE TEMPURA

    Tempura on skewers, fried to order and served omakase style. Pieces arrive one at a time over a set course, and guests choose the course that fits their budget. It is an approachable way into premium Japanese dining.

    Jungle Curry is about to start!

    Coming soon

    Japanese CURRY

    Japanese curry was born in India, came to Japan by way of Britain, and was reinvented as a national comfort food. Rich, mild and served over rice, it is one of Japan's most-loved everyday dishes. Coming soon.

    vs_img01

    Yakiniku no TORA, Japanese BBQ

    YAKINIKU

    Japanese BBQ, grilled at your own table. Support from Japan goes beyond the restaurant to include know-how for wagyu exports and meat processing facilities, so quality holds from the cut to the grill.

    塩つくね1907

    Teke teke

    YAKITORI

    Yakitori is bite-size chicken, skewered and grilled. TEKE TEKE franchises not only its restaurants but also its meat processing techniques, which are the foundation for consistent skewers in every store.


    Cafe

    New

    うしのつの新SQ

    Jersey brown

    ICE CREAM

    Soft-serve you can trace back to the cow. At Jersey Brown in Obihiro, Hokkaido, you can see exactly which cow's milk went into your ice cream, and the faces of the farmers who raised her. When customers want to know where their food comes from, this is traceability they can taste.

    33747418_10216140840334486_9145494835145211904_n-1

    Jack in the Donuts

    DONUTS

    One of Japan's largest donut chains. Jack in the Donuts brings famous donuts from around the world to Japan, alongside original creations made in Japan. The concept has proven appeal and travels easily to new markets.

    IMG_20240719_154626

    TOKI KIRISHIMA

    Matcha Cafe

    A matcha café run by a tea farm with over 100 years of history, whose flagship store overlooks its own tea fields. Bring this true farm-to-cup experience to your country. What sets it apart is the direct connection to the producers.

    IMG_20241212_145306

    Esprit Komugi-ya

    Bakery

    A bakery chain built to scale without losing quality. Its division-of-labor production system balances staff training, consistent quality and customer satisfaction, so the bread is just as good in every store.

    Gelateria LAB3680

    Gelateria LAB3680

    ICE CREAM

    Gelato made from 100% Japanese fruit. LAB3680 has developed a system that brings Japan's famously sweet fruit to your country at an affordable price.

    uncle-tetsu-westfield-3

    Uncle Tetsu Cheese cake

    Cheesecake

    The fluffy, soufflé-style Japanese cheesecake that went global. Uncle Tetsu was the first Japanese cheesecake to make its mark worldwide, and despite countless imitators, it is still going strong.

    applepie

    the Japanese Apple pie

    Apple pie

    Apple pie made by apple farmers. This brand is run by a large apple orchard that bakes with fruit it grows itself, because in desserts, the ingredients and the story behind them are what customers remember.


    Hospitality

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    OKUZONO

    IZAKAYA Restaurant

    A Japanese izakaya concept that we developed and launched in Jakarta, Indonesia. It is positioned at a higher average check and offers authentic Japanese food and drink in a refined setting.

    WhatsApp Image 2023-03-04 at 10-04-12

    CASA CUOMO

    ITALIAN Restaurant

    A slightly upscale Italian restaurant designed entirely by chef Salvatore Cuomo, from the menu to the dining experience.

    0L4A9366-1

    HOTEL GREAT MORNING, A HOTEL that makes you healthy just by staying there

    HOTEL

    A hotel that leaves you healthier just by staying there. HOTEL GREAT MORNING in Hakata, Fukuoka, has no conventional air conditioners. Instead, a patented radiant heating and cooling system keeps rooms comfortable with no drafts, no noise, no odors and no dry air. Walls of natural plaster and diatomaceous earth, bamboo furnishings and 100% renewable electricity complete a stay designed for one goal: waking up to a truly great morning.

    Health & Beauty

    MZ_SELFIE_wash

    SELFIE, Self service laundromat

    LAUNDROMAT

    A self-service laundromat built for Africa. We refurbish used laundry machines from Japan, export them, and operate them under a brand that proudly highlights its Japanese quality. Start-up costs are low, and the business gives women back the hours otherwise spent washing by hand.

    Screen Shot 2558-11-10 at 9.15.15 AM

    Nail it! TOKYO

    Nail Salon

    Kawaii, Japanese-style nail art. Nail it! TOKYO combines a salon chain with a training school that teaches local women intricate Japanese nail techniques, building both a growing business and skilled careers for women.

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    Miss Easthe, Facial beauty salon

    Aesthetic

    A salon dedicated to facials, built around organic skincare.

    IMG_20221116_101542sq

    Assist24

    Fitness Club

    Open 24/7, Assist24 is a fitness club, not just a gym: a place members keep coming 

    Education

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    ABC Cooking Studio, Cooking class

    top_concept_sp

    COPEL: Early Childhood Education Program

    taikendan008

    Math & Programing Education for Kids

    BusinessDesignFirm_SQ-1

    SDGs

    sdg_poster_ja_2021

    Sustainable: Agriculture, Recycling, Resources, Environment and Energy

    fd401298-1

    Gelateria LAB3680

    Japan's prized fruit, rescued. LAB3680 makes its gelato mainly from fruit that orchards cannot sell because of size or appearance. Produce that once had no value becomes a premium dessert and a new source of income for farmers.

    329420669_712143393900684_6103596096150687609_n

    TOKYO8, Agriculture support

    A soil activator made with microorganisms developed in Japan. The concentrate is exported from Japan and cultured locally, which keeps the price affordable for farmers. That is why TOKYO8 has been widely adopted in countries such as Malawi and Mozambique. Assentia operates TOKYO8 as a local franchise.

    MZ2内部

    Laundry, Self service laundromat

    We refurbish and export used laundry machines from Japan, so you can start with a low initial investment. In many countries, laundry is still women's work and hard physical labor where washing machines are scarce. This business gives that time back

    BusinessDesignFirm_SQ

    Used Clothing Store

    img_personal_storage
    thai_03b

    Clothes cleaning

    BusinessDesignFirm_SQ

    Small-scale hydropower generation

    BusinessDesignFirm_SQ

    Used Tire Recycling

    BusinessDesignFirm_SQ

    Urban mining,

    0L4A9366-1

    HOTEL GREAT MORNING, A HOTEL that makes you healthy just by staying there

     


    for Muslim countries

    The franchisors of the brands below are willing to work with franchisees to obtain halal certification in your country.

    New

    4p

    Onigiri MAMMA

    ONIGIRI

    Handmade onigiri, freshly made and served at the counter. Each rice ball is shaped to order with carefully selected Japanese rice and crisp nori. Takeout and delivery are available.
    With over 50 fillings, half of them halal-compliant, the menu adapts easily to Muslim-majority markets.

     

    New

    TYWサムネイル

    TOKYO YOUR WAY

    SUSHI,Ramen & Katsudon

    Sushi, ramen and katsudon, Japan's favorites rebuilt for fast food. TOKYO YOUR WAY brings Japanese cuisine into quick service, the segment that holds up best in an economic downturn. Its UAE store has posted month-on-month sales growth even amid regional instability. Take a look at a Japanese menu designed from the start as a resilient business model.

    New

    うしのつの新SQ

    Jersey brown

    ICE CREAM

    Soft-serve you can trace back to the cow. At Jersey Brown in Obihiro, Hokkaido, you can see exactly which cow's milk went into your ice cream, and the faces of the farmers who raised her. When customers want to know where their food comes from, this is traceability they can taste.

    good_img009 (1)

    Take-san, Vegan miso ramen

    RAMEN

    Miso ramen, served bubbling in a clay pot. Takesan Ramen is built around miso from Kokuhei Miso, a brewery in Obuse, Nagano, founded over 240 years ago. Its plant-based soup makes it both vegan- and halal-friendly, and it is already serving guests in Paris, Warsaw and Ulaanbaatar.

     

    ローストオニオンと鴨のスープうどん

    Itteki Hassenya

    UDON

    Udon has a longer history in Japan than ramen and is the country's second-largest noodle category. Itteki Hassenya reinvents it with a choice of distinctive broths, so every visit brings something new. Don't miss the signature vichyssoise udon.

    gm1@2x

    Fukuyoshi

    HAMBURG STEAK

    Hamburg steak you finish yourself, right at the table. Guests grill patties of freshly ground 100% beef on a hot plate, exactly the way they like them. The cook-it-yourself experience turns a meal into an event that kids and adults both love. 

    肉玉そば_02

    Chinchikurin

    OKONOMIYAKI

    Hiroshima-style okonomiyaki, packed with vegetables. Chinchikurin already operates several locations in Los Angeles. The franchisor is ready to work with you on halal ingredients and certification for your market.

    763a5746f420b3d9f17534c05ed2eac0

    Dandan-ya

    OMAKASE TEMPURA

    Tempura on skewers, fried to order and served omakase style. Pieces arrive one at a time over a set course, and guests choose the course that fits their budget. It is an approachable way into premium Japanese dining.

    midD8S_8819

    Yakinikuno TORA, Japanese BBQ

    YAKINIKU

    Japanese BBQ, grilled at your own table. Support from Japan goes beyond the restaurant to include know-how for wagyu exports and meat processing facilities, so quality holds from the cut to the grill.

    IMG_20241212_145306

    Bakery

    A bakery chain built to scale without losing quality. Its division-of-labor production system balances staff training, consistent quality and customer satisfaction, so the bread is just as good in every store.

    33747418_10216140840334486_9145494835145211904_n-1

    Jack in the Donuts

    DONUTS

    One of Japan's largest donut chains. Jack in the Donuts brings famous donuts from around the world to Japan, alongside original creations made in Japan. The concept has proven appeal and travels easily to new markets.

    MZ_SELFIE_wash

    Laundry, Self service laundromat

    LAUNDROMAT

    A self-service laundromat built for Africa. We refurbish used laundry machines from Japan, export them, and operate them under a brand that proudly highlights its Japanese quality. Start-up costs are low, and the business gives women back the hours otherwise spent washing by hand.

     

    03e4ada882f2db8ea40ab05b20a7abb0-1

    OKUZONO

    Japanese Restaurant(IZAKAYA style)

    IMG_20221116_101542sq

    Assist24, fitness club

    Fitness club

    Open 24/7, Assist24 is a fitness club, not just a gym: a place members keep coming

    Screen Shot 2558-11-10 at 9.15.15 AM

    Nail it! TOKYO

    Nail Salon

    Kawaii, Japanese-style nail art. Nail it! TOKYO combines a salon chain with a training school that teaches local women intricate Japanese nail techniques, building both a growing business and skilled careers for women.


    Japanese Franchise Market

    Assentia Holdings can provide you with a Japanese brand that meets your needs.
    In the past, we have been able to negotiate with brand owners who had not previously franchised their brands to begin franchising overseas.

    Since you are the first to open your chosen brand in your country, shouldn't you be a master franchisee?

    There are three main types of franchise agreements.

    1. Straight franchise, a franchise agreement for a single store
    2. Area franchise, a franchise agreement for multiple stores exclusively in a certain region
    3. Master franchise, a franchise headquarter function on a national basis

    Notes.

    Remember that it is often not possible to sign a master agreement from the beginning.
    Start out with a franchise agreement for a single store, but proceed with the ambition of covering the entire country in your negotiations.

    Last updated on 2026 Oct.

     

    Step
    Download Brand list
    Brand List2
    for Muslim countries Download Brand list
    Brand List2

    How can I open one of these Japanese franchise brands in my country?

    Contact Assentia Holdings through the inquiry form or book a Zoom meeting on this page. Assentia will identify the brand best suited to your market, connect you directly with the brand owner, and support you through the entire process — from contract negotiation to store opening and ongoing operations. In some cases, Assentia has persuaded brand owners who had not previously franchised overseas to begin international expansion.

     

    Which brands on this list are HALAL-compliant?

    The dedicated "For Muslim Countries" section on this page lists brands willing to obtain HALAL certification in your target country. Key options include: Take-san Vegan Miso Ramen (fully vegan and HALAL-ready), Onigiri MAMMA (over half of its 50+ recipes are HALAL-compliant), TOKYO YOUR WAY (currently operating in the UAE), and Fukuyoshi Hamburg Steak (100% beef). All brands in the Muslim section are open to HALAL adaptation in partnership with the franchisee.

     

    What is the difference between a single-store, area, and master franchise agreement?

    A single-store (straight) franchise covers one location. An area franchise grants exclusive rights to open multiple stores within a defined region. A master franchise gives you the rights to sub-franchise the brand across an entire country, effectively making you the local franchisor. Assentia recommends starting with a single-store agreement, proving operations over roughly six months, and then expanding to master franchise status.

    Can I negotiate a master franchise agreement from the beginning?

    In most cases, it is not possible to sign a master franchise agreement at the outset — brand owners need to verify operational capability first. Assentia recommends entering negotiations with a single-store agreement while keeping your ambition of covering the full country clearly on the table. After roughly six months of successful store operations, transitioning to a master franchise agreement becomes significantly more achievable.

     

    What is a franchise inspection tour in Japan?

    An inspection tour organized by Assentia Holdings is a curated visit to Japan where prospective franchisees tour actual store locations, meet brand owners and headquarters teams, and assess operational fit — all in one trip. It is the most efficient way to evaluate multiple brands and build the direct relationships needed for successful franchise negotiations. Details and booking →

     

    How many countries has Assentia Holdings expanded Japanese franchises into?

    As of 2026, Assentia Holdings has supported the establishment of over 250 stores across more than 30 countries, spanning Asia, the Middle East, Europe, Africa, and the Americas. Founded in 2010, Assentia provides end-to-end support from partner identification and contract negotiation through to store opening, staff training, and ongoing operations.

     

    What ongoing support does Assentia provide after a franchise agreement is signed?

    Assentia provides comprehensive post-signing support: local partner identification, site selection, store construction and fit-out, staff recruitment and training, marketing support, and ongoing operational guidance. The company also assists with adapting menus and operations to local culture, religious requirements (such as HALAL certification), and the regulatory frameworks of each target country.

     

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