How Paris Found TAKE-SAN: A True Story of Taste, Trust, and Timing
This is the real story of how TAKE-SAN ramen came to Paris. Funny enough, it all started with cheesecake.
It Started with a Different Idea
A team from Paris contacted Assentia Holdings. They were looking to bring a Japanese cheesecake brand to France. As we talked more, we asked them about their current business, their experience, and the food scene in Paris.
That’s when something changed.
They realized cheesecake was still new in Paris, but ramen was already getting popular. More and more ramen shops were opening, and customers were starting to know the difference between okay ramen and really good ramen.
So, they asked an important question:
“Should we bring something completely new? Or something better into a growing market?”
They chose the second option.
They wanted a ramen brand that could beat the competition.
They already had restaurant experience and were skilled at using social media to market food in Paris. All they needed now was a strong ramen brand, something with heart, story, and a taste that would wow people.
The Search for the Perfect Ramen
The team started by researching over 10 ramen brands in Japan. Then, they came to Japan for a special tour. For four days, they visited two to three ramen shops every day. They met with company founders and tasted all kinds of ramen.
But nothing felt right.
Some shops were too similar to what already existed in Paris. Others had good ramen, but the people behind the business didn’t feel like the right long-term partners.
Then, everything changed.
The Day They Met TAKE-SAN
When they visited TAKE-SAN, they knew right away that this was different.
The ramen, which had a rich miso flavor, was served bubbling hot in a traditional clay pot. It wasn’t just delicious; it felt authentic, warm, and unique.
But even more important than the taste was the people.
They met the founder, the team, and even the 240-year-old miso company that works with TAKE-SAN. There was absolute trust, transparency, and passion behind the brand.
They didn’t just find a product.
They found a partner.
Franchising Is More Than Just Food
When you open a franchise, you’re not just buying a recipe. You’re starting a long-term relationship.
That means it’s essential to know:
- Who you’re working with
- How they handle change
- And whether you can trust them for the long run
With TAKE-SAN, the answer to all of those questions was yes.
The Assentia Way: Honest and Clear
At Assentia Holdings, we don’t just show the good parts. We also discuss the challenges because we want our partners to make the best long-term choice.
The Paris team appreciated that honesty. And now, they’re ready to bring TAKE-SAN to France, sharing ramen full of flavor, heart, and tradition.
Do you want to open a food business that means something?
Let’s talk.
You might find your own TAKE-SAN story waiting to happen.
