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What is GRANMANIE brand?
This is a wedding dress brand that we purchase directly from famous haute couture designers in London, Milan, New York, etc., who have high class customers all over the world, through an exclusive contract. Therefore, these dresses are highly sought after by brides all over the country.
Our dresses always appear at the top of search terms such as "Tokyo wedding dresses" and "wedding dresses Ginza," and we have over 10,000 followers on Facebook in the Tokyo metropolitan area, making us one of the best-known brands on the web.
The main selling points of the company are "the first rental of haute couture dresses in Japan, which are handmade one by one by skilled craftsmen in the atelier of a top designer," and "dresses made of the finest silk, which has never been used in conventional rental clothing due to durability issues. With these main selling points, the company has clearly differentiated itself from conventional rental clothing stores, and over the past 20 years, it has grown steadily in both name recognition and sales.
In recent years, wedding dresses from Europe and the United States have come into the limelight, but there are only a limited number of first-rate haute couture wedding dress maisons.
We do not sell any products from overseas factory makers, which are commonly available in the market, and we have been sticking to only haute couture designer dresses until now.
We do not have a buyer, but our store staff, who work with Japanese brides day and night, visit maisons in London, Italy, and New York every year to collaborate with designers, not only to change patterns and sizes, but even to change the designs themselves to meet Japanese tastes. We do not stop at changing patterns and sizes.
By repeating pattern modifications and detail changes due to differences in body shape, we are able to create a line that can only be made by human hands,
The result is a beautiful dress that only an haute couture designer can create by hand.
We have always kept a strict limit of five to six rentals to ensure that our customers receive the true beauty of haute couture dresses.
We also have the advantage of being able to accept full measurement orders for brides who wish to order any of the dresses in our store.
Currently, approximately 20% of our brides purchase their dresses instead of renting them.
In addition, Grand Marnier has long been committed to the theme of "creating a beautiful bride that starts after the dress is decided," and our post-contract services have been very well received.
Typical services include a "finishing school" where the bride practices how to behave on the day of the wedding, and a "thorough hair and makeup rehearsal" with the participation of a floral artist.
We have focused on what we can do for our brides after the contract is signed, and we have put a lot of effort into staying close to our brides until their wedding day.
We are confident that our commitment to brides' satisfaction will be supported by many of your brides in your target audience of genuine bridal brides
Commitment to Haute Couture Designers
All dresses offered by GRANMANIE have been focused on only those dresses that can be called "works of art" created by haute couture designers in Europe and New York.
Each wedding dress is handmade by skilled craftsmen in the designer's atelier.
We wanted to deliver "truly beautiful dresses" for Japanese brides.
As is the case with most imported dresses, can we make Japanese brides beautiful simply by taking a dress designed for Westerners and making it into Japanese sizes?
For example, if the dress is sized down, but the size of the lace pattern and the width of the ribbons and piping are the same, that alone will destroy the balance of the original beauty.
The lace pattern, ribbons, and corsages, which were beautiful because of the larger size, will lose their beauty immediately.
There are designers who work together to create dresses that share this commitment to beauty.
They are haute couture designers who tailor one dress for one bride. They are the only ones who review the fabrics and modify their designs millimeter by millimeter to create the best dress for the Japanese woman,
They put their passion and love into creating the best dress for the Japanese woman.
To overcome the vast differences between Western and Japanese women, such as the position and tautness of the chest and hips, and the length of the legs and neck, we had to patiently and repeatedly modify the designs, details, and patterns.
Grand Marnier has introduced to Japanese customers only wedding dresses made by haute couture designers who are recognized by all as "the best in the world.
Counseling
GRANMANIE's coordination process begins with a thorough understanding of our clients.
We spend a lot of time discussing your particular concerns about the details of your wedding and reception, the age and number of guests, and other matters that may seem unrelated to the dress at first glance.
This process reveals many hints related to dress selection that even the bride herself may not be aware of.
Also, every year, our staff members go to New York and Italy to learn about the latest coordination styles from around the world, as well as the thoughts of the designers about wedding dresses.
Dress Fittings
GRANMANIE does not omit anything, saying, "It's just a fitting," but rather shows the bride how many different accessories, veils, and even hairstyles can be changed for each dress.
Even a slight change in coordination is done without leaving the bride standing, or having her put on her shoes by herself. Grand Marnier's style is called "princess customer service".
Creating a beautiful bride begins after the dress is decided.
GRANMANIE has been supported by brides for a long time and has a philosophy that we have cherished since the opening of our shop.
That is our commitment to wedding dresses and to creating beautiful brides, which begins after the dress is chosen.
No matter how expensive a dress is, it will never surpass the beauty of the bride who wears it.
That is why we strive to bring out the bride's own beauty rather than the luxury of the dress.
Hair and Makeup Rehearsal.
A thorough hair and makeup rehearsal is conducted with three professionals surrounding each bride.
A dress coordinator, a hair and makeup artist, and a floral coordinator.
This kind of total coordination, which is common for models and actresses, is generally not done.
Dresses are done at a dress store, hair and makeup at a hair salon, hair flowers and bouquets at a flower store....
This should not be possible to create a truly beautiful total coordination.
We take this for granted and have continued to hold these three-party rehearsals.
We take the time to bring out the best beauty of each person, and we spare no effort to do so.
Finishing Schools
A finishing school where dress coordinators themselves serve as instructors.
If brides can practice in advance for every possible scene on the day of the wedding, their gestures and expressions will be much more relaxed and beautiful.
Lessons will be given on various scenes of the day, from basic standing posture, to walking, sitting, holding the bouquet, graceful movements for receiving a veil-up, how to take beautiful pictures, and how to wipe away tears.
The instructor is a dress coordinator who went through the process of choosing a dress with you, so these are not just event-like lessons, but a three-way process of making a bride with the dress coordinator that lasts until the day of the ceremony.
I have been running recently. While running, I always think of a poem that my mother used to sing...
Priceless Acquisitions!