1. Self-Service
SELFIE focuses primarily on self-service. While laundry service is also offered in some countries and regions, self-service remains the core offering.
Self-service is the most economical option and saves time.
Self-service is perfect for busy individuals.
2. Used Equipment
The biggest hurdle in the laundry business is the large initial investment. While consumer washing machines are inexpensive, they cannot withstand commercial use. Inexpensive commercial washing machines break down frequently.
We source used commercial washing machines that have withstood years of heavy use in the Japanese market. We clean them, replace worn parts, and provide them for use.
3. Know-how for Surviving in the Japanese Market
Japan has over 20,000 laundry shops. This represents one of the world's largest scales relative to its population.
On the other hand, nearly every household owns a washing machine. How can Japan have the world's largest number of laundromats when everyone has a washing machine? It's because they possess various know-how for stimulating demand.
