SELFIE LAUNDROMAT

1. Self-Service

SELFIE focuses primarily on self-service. While laundry service is also offered in some countries and regions, self-service remains the core offering.
Self-service is the most economical option and saves time.
Self-service is perfect for busy individuals.

2. Used Equipment

The biggest hurdle in the laundry business is the large initial investment. While consumer washing machines are inexpensive, they cannot withstand commercial use. Inexpensive commercial washing machines break down frequently.
We source used commercial washing machines that have withstood years of heavy use in the Japanese market. We clean them, replace worn parts, and provide them for use.

3. Know-how for Surviving in the Japanese Market

Japan has over 20,000 laundry shops. This represents one of the world's largest scales relative to its population.
On the other hand, nearly every household owns a washing machine. How can Japan have the world's largest number of laundromats when everyone has a washing machine? It's because they possess various know-how for stimulating demand.

Our functions

In various economic environments, self-service laundromats demonstrate their value. For example, Japan has a high rate of household washing machine ownership, yet it also has the world's largest number of self-service laundromats. There is a reason for this: people differentiate between using their home washing machines and self-service laundromats. Of course, they also serve an obvious role in countries where washing machines are not widespread. Below are several of these roles.

Our stores

Our journey began in Mozambique, Africa. Sergio, one of our founding members, was surprised to see self-service laundromats everywhere while studying in Japan. He brought the idea back to his homeland and opened SELFIE, a self-service laundry shop in a converted shipping container, hoping to help women who spent long hours washing clothes by hand.
The brand name SELFIE was chosen not only for its literal meaning of “washing clothes yourself,” but also to embody the dual meanings of achieving economic independence by becoming a franchisee in the SELFIE business and providing empowerment to the local community.