Onigiri MAMMA

ONIGIRI made with a mother’s Love

Onigiri is...

ONIGIRI made with a mother’s Love

The popular Japanese food “ONIGIRI” is made by forming warm, salted rice into balls and then filling or topping them with various ingredients.

the technique and ingredients are simple.

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Do you know ONIGIRI BONGO?

It is probably the most famous ONIGIRI store in Japan, with a line as long as 200 meters. Of course, this is because many curious and bored people come to this shop because it was featured in a Japanese TV program. But the essence of the shop is different.

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+2000 years history

To begin with, ONIBGIRI is a menu item that has been eaten in Japan for more than 2,000 years. It is a food made of rice in a ball shape, portable, and can be eaten with one hand.

It spread throughout Japan in a single leap 800 years ago during the period of warfare. It is recorded that it was useful as food for soldiers.

After the war ended, it appeared in the daily diet of the common people and became very popular as a portable food, especially for people on the move.

ONIGIRI is a ball of freshly cooked rice, each unit weighing about 100 g. When the rice is put together, salt is sprinkled on the palm of the hand, giving it a subtle salty taste.

A variety of ingredients can be added to ONIGIRI. The most popular is pickled plums. It is a sour pickled plum. The sourness of umeboshi makes this an effective way to prevent the rice from spoiling.

It is also common to wrap the surface with seaweed, but there are numerous ONIGIRI without seaweed.

It is a food that 100% of Japanese people have eaten before.

In the past 20 years, it has become commonplace in convenience stores. Even overseas, ONIGIRI is sold in plastic films in supermarkets.

In Japan, many mothers make ONIGIRI for their children and families. They love onigiri made by their mothers.

There are stores that specialize in making onigiri that can be made at home.

The first of them is BONGO, mentioned at the beginning of this article.

What's the difference?

  1. It is a restaurant that serves food right after it is made, not portable food.
  2. The number of ingredients is very large: more than 50 different ingredients. All of the ingredients are professionally prepared beyond the level of home cooking. 3.
  3. the rice is warm because it is made with freshly cooked rice.

There may be other differences, but the main characteristics are that the food is freshly cooked and ready to eat, filled with a wide variety of specialized ingredients, and has a menu of surprising discoveries.

This time, the news is that the ONIGIRI store trained at BONGO is to start an overseas franchise.

This is a new business model that was trained at BONGO and has acquired added value that exceeds that of BONGO.

 

All Japanese food exists here.

 

MAMMA, You can try 50 types of Japanese side dishes!

You probably know that there are a huge variety of dishes in Japanese food.
It takes a very long time to taste each dish, but at MAMMA you can put up to two side dishes inside one onigiri.
The side dishes are divided into small portions. Yes, it's like the style of small bowls in Japanese food. (See photo)

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MAMMA, Onigiri franchise for global

The name of the store is MAMMA.

The meaning of “MAMMA” is “MAMA,” a word used by Japanese babies to refer to rice. The word for mother and meal is MAMMA.

While BONGO is an eat-in restaurant, MAMMA is a hybrid eat-in/take-away store.

Food with a 30-minute shelf life. Take-away items must be eaten within 30 minutes of purchase.

The showcases are lined with products that are less than 10 minutes old, so every item is slightly warm. Then, you can enjoy a warm bowl of ONIGIRI at home or in the office.

There are 57 different kinds of ingredients. New ingredients are added every month. There is also a seasonal menu.

You will never get tired of the taste even if you eat it every day.

Nutrients that make you healthy even if you eat only MAMMA every day.

It's gluten free and has a VEGAN menu.

Halal, of course, can be accommodated.

5 Five business opportunities: breakfast, lunch, dinner, take-away and delivery.
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ONIGIRI on the eat-in menu

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Freshly made ONIGIRI is laid out.

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Take away menu

Characteristics from the consumer's point of view

  • You won't get tired of eating it every day. The reason is that there are 50 different food ingredients.
  • You can get a healthy meal that is well-balanced in terms of nutrition.
  • It's gluten-free.
  • You can get full just from eating ONIGIRI.

Characteristics from a business perspective

  • Low investment. Small store and small central kitchen.
  • Low food ingredient loss. This is due to a food ingredient strategy that makes full use of freezing and a recommended menu strategy.
  • Kitchen staff can master the skills in a three-week training program. No chef is required.
  • This restaurant can express everything about Japanese Food, so it is a good choice for those interested in Japanese business.
  • Four business opportunities: breakfast, lunch, dinner, take-out and delivery.

Franchise information

Store size:　

Store size is based on 35 sqm. 23SQM or more can be deployed.

23 to 165 SQM

yed.

23 to 165 SQM

Good to expand mainly for lunch in the business district.

Possibility to expand in various locations.

Initial Investment

USD100K+

4p

Want more info?

Please contact to Assentia Holdings