MAMMA Onigiri

A Taste of Japan Made with Love

MAMMA Onigiri – A Taste of Japan Made with Love

Onigiri isn't just food, it's comfort, culture, and care all rolled into one.

In Japan, onigiri (rice balls) are more than just a quick snack. They're the warm, hand-shaped meals moms make for their children. They're what you bring on school trips, eat during lunch breaks, or grab on the go when you need something wholesome and satisfying. And now, you can experience that same love and care, fresh from Japan, through MAMMA Onigiri. 

30046811_s
25567420_m

Do you know ONIGIRI BONGO?

It is probably the most famous ONIGIRI store in Japan, with a line as long as 200 meters. Of course, this is because many curious and bored people come to this shop because it was featured in a Japanese TV program. But the essence of the shop is different.

11-1

Inspired by a Japanese Icon

If you know Onigiri BONGO, you know it's no ordinary shop. It's legendary, famous for its massive queues, freshly made onigiri, and a menu with over 50 fillings. People wait in line not just for the food, but for the feeling.

MAMMA is the next chapter in that story. Developed from BONGO's philosophy and upgraded for global franchising, MAMMA brings the magic of onigiri to the world, with a modern twist.

So, What Makes MAMMA Special?

- Always fresh, always warm

Each onigiri is made with steaming hot rice, lightly salted, and shaped by hand. It's simple, satisfying, and made with love, just like Mom used to make it.

- Over 50 fillings (and counting)

You'll never get bored, from sour plum (umeboshi) to grilled salmon, karaage chicken, and even vegan or seasonal options. You can even mix two fillings in one rice ball!

- Eat in or take out your way

Want to enjoy onigiri at the counter or take it with you? MAMMA is designed for both. Every item is made fresh and sold slightly warm, and takeaway orders are best enjoyed within 180 minutes.

- Gluten-free, vegan, and halal-friendly

Whatever your dietary needs, a delicious MAMMA onigiri is waiting for you.

- Feels like home, wherever you are

In Japanese, "mamma" means both rice and "mama." It's the warmth of home, in every bite.

IMG_20240926_195206-1
Ranou-Shoyu-Zuke_55857ac4-bf5b-4e2f-a8d5-4aa59bdf8525
Sake_62bcbd65-9e8f-4394-9a14-113387fa9804
Sujiko_d24f501a-7751-418d-8cfa-950ea3743ba8 (1)
Stamina-Yakiniku_c57cf727-60f3-45bd-b5ed-ed559deb82a3
Mentaiko-Mayonnaise_b2e813bf-830e-45ed-a0af-0d8ec54697d3
yaki-tarako
Negitoro_769aa854-241c-4113-ab8f-d03b754c32b2
buta-kimuchi
nama-tarako
Karashi-Mentaiko_c5125375-069a-4fc4-adae-8e3e95c445fb
Jako-Nama-Shichimi_b11ffa3a-a261-487a-b564-28553414aa91
Ika-Mentaiko_5e1da431-c76e-4195-8ce2-9aa93381176c
Gyu-Suj_17b5d210-807f-41cf-a7dc-b4685cdbed84
Hokki-Salad_a7c550b9-7dcb-41cc-9eec-1843fa217acb
Shiso-Konbu_8141d22b-a344-4828-9c50-dc6a3bf10841
Takana_eba1ebb5-b877-4cc3-89c2-fb69f38d5b2b
Ume_8cb6e945-f729-4835-a575-02ff99f9461e
Tsuna-Mayo_208163ec-1f8e-4306-92bc-2a8af6f47772
Fuki-Miso_ff1dac2f-269b-4d1a-b9fe-6dec629856d2
Peperoncino_fe93f51b-8fa6-4a3b-96a3-8ab510341ff7

Why Bring MAMMA to Your Country?

Built for international success, MAMMA's innovative franchise model combines authentic Japanese food with simple operations and a low-cost setup.

- Simple to run

No chef is needed, and staff can be fully trained in just three weeks.

- Central kitchen, small footprint

A 60 -100 sqm central kitchen can supply multiple stores (ideal for master franchises). Individual shops start at just 23 sqm.

- Smart food strategy

Frozen ingredient use means minimal food waste, and a rotating menu keeps things fresh and exciting.

- All-day opportunity

Serve breakfast, lunch, dinner, takeaway, and delivery, all from one location.

- Affordable to launch

Initial investment starts at USD 150 K+.

One Franchise. Endless Possibility.

MAMMA isn't just about food; it's about connection. It's about bringing people something nourishing, familiar, and full of care. With more than 50 unique Japanese side dishes featured across the menu, you're not just serving rice; you're serving a slice of Japanese culture with every bite.

 

Ready to make Japanese comfort food your next big business?

Get in touch with Assentia Holdings to learn how you can bring MAMMA to your city.

IMG_20240628_121317

ONIGIRI on the eat-in menu

IMG_20240806_105929

Freshly made ONIGIRI is laid out.

IMG_20240806_110432

Take away menu

4p

Want more info?

Please contact to Assentia Holdings